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Application Case Studies

Abbott Labs, Inc.

Apptech provided sub-contracted programming services for a major project for Abbott Labs, Inc. The year-long project included six websites for internal use, and covered such services as

  • a Division-wide mentoring program, with feedback and reporting (won the Best Practice Award)
  • mass emailer modules
  • sales and performance incentive programs with accounting
  • online employee testing
  • peer review
  • multi-tiered administrative functions


McDonalds Corp.

In 2002, Apptech entered into a joint venture partnership with the HR consulting firm DRW, Inc., to develop a comprehensive employee training and metrics software package. The software would be used by management of client companies to assess employee reaction to change, provide methods for helping them deal with change (especially management changes, and mergers & acquistions), and track results with statistics reporting.

Modules included

  • Effects of Change Assessment
  • Manage Yourself
  • Coach Others
  • Tools for Improving Performance
  • Polaris Checklist / Review Gaps and Commitments
  • ABCs of Performance
  • Dos and Don'ts of Communication
  • Highly Effective Meetings
  • One-on-One Coaching
  • Build Commitment
  • Process Inventory Checklist
  • Project Management Dashboard
The package was purchased by McDonalds Corp.(the initial client) for rollout in Europe as part of a $30,000,000 management initiative, and is currently being studied by some other major firms.


RealEstateHelpDesk.net

A realtor in Long Beach, CA, already had a website, but needed it redone with features involving programming, and including a Content Management System. He was already knowledgeable in sales and marketing, but needed a mechanism for tracking visitors, getting contact information, and closing sales. A management system for listings and testimonials was a start, but it was decided that MLS searches would attract more potential clients. Most realtors have access to such a search, but usually the interface is generic, and provides no means for the realtor to know who is searching, or for what type of property. The MLS provider did not have a very sophisticated API, but we developed a system for importing the database each night. A custom interface requires each user to register, which triggers an email to the site owner. Each new search also triggers a system email to the site owner, so before he calls them, he knows where they live, the area and price range they are looking at, and any changes they have made to their search criteria. The website currently generates over 50 times the cost of development yearly.


National Electronic Service Dealers Association (www.nesda.com)

The organization needed a comprehensive store locator. The application includes a state search, a radial zipcode search, and a Service Request Form.

 
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